Media Buying
New Road Advertising | Automotive Digital Marketing and Advertising Agency > Media Buying
Advertising plays a critical role in generating leads for a new product or service; the future of every company depends on clever marketing. Manufacturers tend to rely on the expertise of media buyers to develop and implement a holistic advertising approach to get their product or service in front of the right buyers. That’s where we come in.
New Road Advertising strategizes and develops a marketing plan catered to your business’s needs and niche. We start by cultivating an understanding of your company, its existing target market, and its growth goals. Then, we work with you to decide the most impactful platforms for content. Every decision is made in collaboration with you and informed by your company’s data, engagement, and the bottom line in the context of today’s marketplace. Then, New Road relies on our unique approach to each platform to create a compelling campaign for you that lands your product or service in front of the people who matter most.
Different Forms of Media:
Television
Television has been one of the most effective instruments for marketing in the past century. Reach and frequency are the two primary components of this medium, as it provides access to millions of viewers at once and offers a host of different niche markets.
While it stands as a longtime advertising industry standard, the number of spots available can easily be overwhelming to an inexperienced buyer. With New Roads Advertising, our expertise will allow for budget-friendly negotiations and precise placement of ads to ensure outreach to the targeted demographic.
Radio
Radio is an excellent way to advertise a product, especially during peak commuting hours. Considered one of the more cost-effective advertising methods, a client can reach a large target audience with a single well-placed advertisement. Radio programming can also provide access to niche demographics where certain products are more popular.
Digital
Digital media has been, by far, the fastest expanding medium in recent years. With the rise of e-commerce and the development of social media platforms, a new system is in place to purchase ad space. The two main methods of buying media space are Pay Per Click (PPC) Pay Per Impressions (PPI). The main difference between the two are in payments – PPC plans only charge clients when a link is accessed, while PPI has a flat rate for a predetermined amount of views or impressions.
Printed media has long been a cornerstone of marketing strategies, as it is an effective way to reach particular consumers in specific niches. You can also target localized areas through newspapers in a community, and specific interests can be marketed to consumers subscribed to publications relating to a particular topic.
Outdoor
Outdoor advertising is a tried-and-true yet straightforward method to promote a product. The strategy predominantly relies on choosing a prime location in which to place the ad. These locations include billboards on busy roadways, mass transit systems, and even on buildings and stadiums.
Frequently Asked Questions (FAQ)
What platforms can I buy media on?
You can buy media across a wide range of platforms, including:
- Streaming TV services like Hulu, Roku, and YouTube TV
- Digital video and display networks such as YouTube and Google Display Network
- Social media platforms including Facebook, Instagram, TikTok, Pinterest, and LinkedIn
- Search engines like Google and Microsoft Ads
- Audio channels such as Spotify, Pandora, and podcasts
- Traditional media like billboards, print, radio, and local TV
We work with you to choose the platforms that best align with your audience and goals.
How fast can you get a media campaign launched?
Most campaigns can be launched within a few days once we have your assets, targeting details, and platform approvals in place. For faster turnaround, we recommend planning ahead, but we’re always ready to move quickly when needed.
Do you offer programmatic media buying?
Yes, we offer full-service media buying. Programmatic media buying uses automation and real-time bidding to purchase ad space across a large number of websites and apps. We take care of everything from strategy and platform setup to buying, optimization, and reporting. Whether you want to run a single campaign or advertise across multiple channels, we are here to help you make the most of your investment. We make the process seamless and results-focused, providing you with transparent and measurable results.
Can I pause or change a media buy mid-campaign?
In most cases, yes. Digital and programmatic campaigns can usually be paused or adjusted at any time. Traditional buys like broadcast TV or print may require more lead time
Will I see reports on where my ads ran?
Yes, there is transparent reporting that shows where your ads appeared, who saw them, and how they performed. You can review metrics like impressions, clicks, conversions, view rates, and costs to help you understand your results and where to improve.
How much should I budget for media buying?
Many platforms allow you to begin with as little as $5 to $50 per day. We help you get started with a budget that fits your business and show you how to scale based on performance.
What Now?
Now, let’s talk. Our team of experts at New Roads Advertising will work with you to set obtainable goals, develop a target audience and a strategy for reaching them. We conduct a deep analysis of the effects and reach of an advertisement throughout the process, ensuring a solid ROI. With our data-driven approach, we’ll micro-adjust the campaign to maximize the impacts of our media buying services.
