Table of Contents
The Challenge
Ford Dealership in New Jersey faced a familiar challenge: how to re-engage potential buyers who had already expressed interest online but hadn’t yet returned to complete their purchase. The dealership needed a strategy to stay top-of-mind with in-market shoppers while reinforcing its brand presence throughout the buying journey.
Our Strategy
At New Road Advertising, we developed and launched a data-driven OTT remarketing campaign designed to turn interest into action. Our approach combined precision targeting, compelling creative, and consistent re-engagement across streaming platforms.
Smarter Audience Targeting – Using first-party data, we identified high-intent users actively searching for vehicles and ensured Ford’s message reached them where they were streaming.
Compelling Video Content – The campaign highlighted available inventory, exclusive promotions, and brand messaging to capture attention and influence purchase intent.
Strategic Retargeting – By re-engaging users who had already visited the dealership’s website, we reinforced brand recall and moved prospects further down the sales funnel.
This approach ensured Ford Automotive stayed in front of qualified buyers, maximizing conversions and return on ad spend.
The Results: Q1 2025 Performance
January Campaign Results:
● Total Conversion Rate: 21.37%
○ OTT Ad Impressions: 66,675
○ Total Conversions: 14,246.9
● Unique Conversion Rate: 65.55%
○ Retargeted Users (Reach): 3,393
○ Unique Conversions: 2,224
February Campaign Results:
● Total Conversion Rate: 14.34%
○ OTT Ad Impressions: 101,290
○ Total Conversions: 14,522.5
● Unique Conversion Rate: 59.40%
○ Retargeted Users (Reach): 3,638
○ Unique Conversions: 2,160.9
March Campaign Results:
● Total Conversion Rate: 13.05%
○ OTT Ad Impressions: 120,079
○ Total Conversions: 15,675.0
● Unique Conversion Rate: 53.71%
○ Retargeted Users (Reach): 4,015
○ Unique Conversions: 2,156.6
Overall Q1 2025 Campaign Results
Through our strategic OTT remarketing campaigns, we delivered measurable success in the first quarter, achieving:
● Average Total Conversion Rate: 16.25%
○ OTT Ad Impressions: 288,044
○ Total Conversions: 44,444
● Average Unique Conversion Rate: 59.55%
○ Retargeted Users (Reach): 11,046
○ Unique Conversions: 6,542
Key Takeaways
- High Engagement – Campaigns achieved an impressive 90.40% Video Completion Rate (VCR), confirming OTT’s ability to hold consumer attention.
- Strong Conversions – With more than 44,000 total conversions in Q1, the dealership experienced measurable ROI from remarketing.
- Consistent Performance – Average unique conversion rates of nearly 60% in quarter 1 of 2025.
Conclusion
New Road Advertising helped Ford Automotive in New Jersey transform online interest into dealership action through OTT remarketing. By combining precision targeting, impactful creative, and consistent re-engagement, we delivered measurable results that reinforced the dealership’s market presence and drove sales.
This success proves how staying ahead with digital marketing strategies transforms remarketing and helps dealerships stay connected with buyers and move them faster toward purchase.
Ready to Elevate Your Marketing Strategy?
Book a free consultation with New Road Advertising today and discover how our experts can drive real, measurable results for your business!
