Ryan Smith

Vice President, Digital Marketing

I’m an avid sports fan with ties to the University of Florida and the University of South Florida, both for undergrad, and Boston University (M.S. International Marketing Management) as well as Tampa Bay teams (Go Bucs, Lightning, and Rays). When not working or attending sporting events, you can find me at the beach with my family on the Gulf Coast beaches of Florida. I’m a wine and food enthusiast who’s always on the lookout for the next great one to try out.

A little bit about my background:

After a brief stint in sales for various professional sports teams, I found my passion in the ever-changing world of digital marketing. Today, with nearly 20 years of digital marketing experience, including email marketing, social media management, SEO/SEM, lead generation, and digital strategy. I specialize in working with small-to-medium-sized businesses (SMBs). My passion has taken me all over the world as I conduct digital marketing training sessions, both live and virtual, for professionals worldwide. As an adjunct instructor at Kansas State University and the University of Miami, I taught about Digital Marketing Analytics and Social Media Management.

I feel very fortunate to be able to work closely with so many SMBs as they build their brand and fulfill their business goals and dreams.

Suppose you’re a business leader trying to turn inconsistent marketing into repeatable outcomes. In that case, your next step is simple: document the single metric you most depend on today and the one you should depend on next — I build strategies around that decision.

Ric Boccio

President

My wife and I have been together for 20 years, married for almost 10, and have 4 beautiful children. When I am not working I enjoy spending quality time with my family and watching my teams constantly disappoint me (Mets, Jets, and Islanders…yes I know).

My career in sales started at the age of 12 when I was selling candy and gum out of my bookbag at school (don’t tell anyone) and I was instantly hooked. I went on to sell cable, sales leads, and own a mortgage company before finding my niche in advertising. With over a decade of marketing experience, I love working with clients, overcoming obstacles, and providing significant value for their advertising spends. Our core company philosophy is to maximize reach and frequency while drastically reducing your overall advertising spend. Being on cutting edge mediums and offering new technology allow us to achieve these results via intender based platforms.

Our company began in the height of the pandemic, started with the thought of being different than the other agencies in the market today. We have a hands on approach, offer complete and total transparency, and have a vested interest in our clients success. At New Road Advertising we know that if our clients succeed we will succeed. We currently work with a variety of different types of businesses in different markets all over the country. Our custom approach, and researched based individual market plans are unique to your location and business. We will never give you that cookie cutter philosophy. If you are looking for a new plan of attack or just want a fresh set of eyes on your current marketing plan, give us a call. We will be happy to give you a free, customized proposal.