SMART Leads AI
SMART Leads AI turns your website traffic into real customers by engaging visitors instantly, qualifying leads with AI-driven precision, and delivering them straight to your sales team—24/7
New Road Advertising | Automotive Digital Marketing and Advertising Agency > SMART Leads AI
Turn Anonymous Website Visitors into Qualified Leads
Turn more of your existing site traffic into appointments and sold units—without increasing ad spend.
SMART Leads identifies up to 30% of anonymous website visitors.
By the time a shopper provides their contact information to a dealership (e.g., phone call, website form submission, website chat engagement), 70% of their research has been completed. SMART Leads AI identifies and engages with these in-market shoppers during this critical phase of the buyer’s journey. Therefore, eliminating wasted budget and staying top of mind with consistent brand messaging in email, video, and social media, with the data collected from SMART Leads AI. This equates to more efficient remarketing ad spend and frequency, increasing the opportunity for a sale.
What SMART Leads AI does
Identify Hidden Leads: Capture and identify anonymous visitors you’d normally lose.
Immediate Email Outreach: Automatically send timely, personalized emails to engage prospects.
Cross-Channel Retargeting: Reach potential customers on OTT, email, and social platforms—bypassing iOS anti-tracking limitations.
Privacy-First: Built to comply with federal and state regulations (CAN-SPAM, CCPA, and more).
Why GMs choose SMART Leads AI
1️⃣ Identify Hidden Visitors
Our AI-powered pixel captures and identifies up to 30% of anonymous website visitors, revealing valuable leads you’d otherwise miss.
2️⃣ Engage Instantly via Email
Once identified, visitors receive immediate, personalized emails—keeping your brand top of mind while they’re still interested.
3️⃣ Retarget Across Channels
We automatically send these email addresses to retarget prospects on OTT, email, and social media, bypassing iOS anti-tracking restrictions and ensuring your ads reach the right audience.
Recover leads you’d otherwise lose and feed your BDC with warm contacts
SMART Leads AI with New Road Advertising
The New Road Advertising team brings decades of expertise in harnessing cutting-edge technologies to elevate advertising effectiveness across diverse industries. Powered by the SMART Leads AI platform.
Privacy-First Lead Generation
Smart Leads AI is fully designed to protect user privacy and comply with U.S. regulations, including:
CAN-SPAM Act: Honest, transparent outreach with easy opt-out options.- CCPA & State Laws: Clear notices, user rights for data access, deletion, and opt-outs.
- Data Minimization: We only collect necessary information, with full consent.
- Security: Encrypted data protection and breach safeguards.
- Suppression Lists: Ensures no outreach to opted-out individuals.
- Exclusion of EU Residents: Maintains GDPR compliance by focusing on approved regions.
Smart Leads AI turns anonymous traffic into actionable leads while respecting privacy and consent at every step.
Frequently Asked Questions (FAQ)
What is SMART Leads AI and how does it work?
SMART Leads AI is a lead-generation tool that captures anonymous visitor information from your website using a tracking pixel. It identifies details like full names, emails, phone numbers, browsing behaviors and more. This information helps you prioritize warm leads, automate follow-ups, and boost your marketing efficiency.
Does it integrate with CRMs like HubSpot or Salesforce?
Yes. SMART Leads AI integrates seamlessly with popular CRMs, automatically syncing captured leads directly into your CRM. This makes it easier for your sales team to manage and engage leads effectively.
Do I get real-time alerts when a new lead comes in?
Yes. SMART Leads AI delivers real-time notifications via email or SMS whenever a new lead is captured, allowing for quick sales follow-up.
How does the system track visitor behavior?
SMART Leads AI tracks visitor behavior using a lightweight pixel that captures page visits, clicks, campaign sources, and engagement levels. This information helps you understand visitor interests and tailor your marketing follow-ups accordingly.
Can I see who visited my site even if they didn’t convert?
Yes. SMART Leads AI identifies visitors who didn’t fill out forms or contact you directly, allowing you to proactively reach out and convert these potential leads.
Is SMART Leads AI compliant with privacy laws?
Absolutely. SMART Leads AI complies fully with privacy regulations, including GDPR and CCPA. Data collection and management adhere strictly to security and privacy best practices.
Start Turning Traffic into Revenue
Try Smart Leads AI free and see how fast you can capture, engage, and convert more qualified leads without increasing ad spend.
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